Knight News Challenge

The Knight News Challenge accelerates media innovation by funding breakthrough ideas in news and information. Winners receive a share of $5 million in funding and support from Knight’s network of influential peers and advisors to help advance their ideas.

Throughout 2012, innovators from all industries and countries are invited to participate in three challenge rounds, each with focused topics on emerging trends.

Round 1 - on networks - is closed, and the winners will be announced June 18.

Round 2 - on data - will be open May 31 - June 21. We’re looking for new ways of collecting, understanding, visualizing and helping the public use the large amounts of information generated each day. Winners will be announced in late September.

Details on Round 3 will available later this year.

Anyone, anywhere can apply for the challenge - whether for-profit start-ups or non-profit ventures. For more information on a variety of topics - from guidelines for for-profits, on intellectual property licensing, open source software and more - visit our FAQ.

DC.gov App

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1. What do you propose to do? [20 words]

Build a mobile app for the District of Columbia Government to provide and receive timely and effective information for DC residents.

2. Is anyone doing something like this now and how is your project different? [30 words]

The Federal Government provides citizens with multiple mobile apps, however there are currently no local DC city service apps.  

3. Describe the network with which you intend to build or work. [50 words]

If the app was promoted through DC.gov the reach would be a captive audience (around 617,000 people- updated 2011 Census).  Everyone in the city utilizes some kind of District service from police to calling about a pot hole.  46% of Americans own smartphones, 

4. Why will it work? [100 words]

DC Mayor Vincent Gray:

Current Mayor Vincent Gray is attempting to make the District into the technology hub of the United States.  

Inadequate City Service Communication:

DC residents complain constantly about the inadequate response and lack of critical information shared by the District Government.  The DC.gov app would provide the platform to increase civic engagement, government efficiency and quite literally reduce stress and promote public safety among residents attempting to utilize city services.

5. Who is working on it? [100 words]

I am currently an unemployed District resident with an Masters in Public Health Communication and Marketing.  I volunteer over 40 hrs a week in the District of Columbia with over 20 DC agencies from police to the department of employment services.  I have sought initial input on the idea from tech analyst Wayne Sutton, also featured in “Black in America.”

6. What part of the project have you already built? [100 words]

Contacts:

I have built the contacts and networks as well as experienced services within DC Government to provide the appropriate information per audience for the DC.gov app.  

Consultant:

Wayne Sutton- socialwayne.com- tech guru has agreed to be a consultant for the project.

Social Network:

I started my blog NWtoSE.com four years ago, I have over 950 twitter followers (and growing), FB page, Tumblr account etc. When I provide DC city service info I have the most hits, RT, and Facebook views.

7. How would you sustain the project after the funding expires? [50 words]

The DC Gov would hire me to continue serving as their new media tech director.  They are currently attempting to employ District residents for District jobs.  The app would need constant updating with current information.

Requested amount from Knight News Challenge:  $300,000
Expected amount of time required to complete project:  1 year 
Total Project Cost: $400,000

Name: Jana Baldwin
Twitter: @NWtoSE
Organization: NWtoSE.com
Country:  USA

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