Knight News Challenge

The Knight News Challenge accelerates media innovation by funding breakthrough ideas in news and information. Winners receive a share of $5 million in funding and support from Knight’s network of influential peers and advisors to help advance their ideas.

Throughout 2012, innovators from all industries and countries are invited to participate in three challenge rounds, each with focused topics on emerging trends.

Round 1 - on networks - is closed, and the winners will be announced June 18.

Round 2 - on data - will be open May 31 - June 21. We’re looking for new ways of collecting, understanding, visualizing and helping the public use the large amounts of information generated each day. Winners will be announced in late September.

Details on Round 3 will available later this year.

Anyone, anywhere can apply for the challenge - whether for-profit start-ups or non-profit ventures. For more information on a variety of topics - from guidelines for for-profits, on intellectual property licensing, open source software and more - visit our FAQ.

The Ripple Effect

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1. What do you propose to do? [20 words]

Create a digital-time-capsule and aggregate the images to show “the ripple effects” of change by minorities in the United States.

2. Is anyone doing something like this now and how is your project different? [30 words]

This is a unique initiative that aims to show how the changes made by people of color (POC) can impact the country.

3. Describe the network with which you intend to build or work. [50 words]

Using existing social media platforms like Tumblr and YouTube, we extrapolate and use soundbites, headlines and pictures to show the impact of a collective reshaping of the roles of POCs.

4. Why will it work? [100 words]

According to the Pew Research Center, internet users have become more diverse over the last decade so much so that minority adults outpace Whites in their use of social technologies.  Among them, 7 in 10 Blacks and English-speaking Latinos use social networking sites—significantly higher than the 6 in 10 Whites who do so.

Our project builds from the momentum of the 2008 election campaign in which minority Americans were very active using social technologies to share information.  Instead of rallying around an individual candidate, participants will rally around each other, demonstrating how the future of POCs are bound together.

5. Who is working on it? [100 words]

Consultants Tolu Olubunmi of Ada Consulting, LLC and Jamila Aisha Brown of HUE, LLC, both Leadership Institute Fellows with the Center for America Progress (CAP), have partnered on this proposal. Tolu Olubunmi is a public policy and communications professional specializing in federal legislative and administrative policy analysis, and human and civil rights advocacy.  Jamila Aisha Brown is a trained political economist and economic development specialist with strong advocacy ties to African-American and Latino communities.  Ms. Olubunmi and Ms. Brown provide a distinctive approach, anchored in immigrant roots and the experiences of people of color throughout the United States.

6. What part of the project have you already built? [100 words]

We have developed strong relationships within community of color based non-profits that will provide us with direct access project participants.  Current and projected campaigns with CAP, NAACP, National Council of La Raza (NCLR), and various national youth organizations that center around issues facing POCs and building alliances between communities of color. This project will compliment and advance the importance individual participation on shaping the future of our nation.

7. How would you sustain the project after the funding expires? [50 words]

The project would serve as a model for POC focused non-profits in order to replicate “the ripple effect” for their individual causes.  This toolkit would serve as a digital representation of how full engagement of its POC membership base helps to achieve their stated mission.  

Requested amount from Knight News Challenge:  $100,000 
Expected amount of time required to complete project:  6 months 
Total Project Cost: $75,000

Name:  The Ripple Effect  
Twitter:  @Tolu_Olubunmi, @hueglobal 
Organization:  Ada Consulting, LLC and HUE, LLC 
Country: United States

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