The Knight News Challenge accelerates media innovation by funding breakthrough ideas in news and information. Winners receive a share of $5 million in funding and support from Knight’s network of influential peers and advisors to help advance their ideas.
Throughout 2012, innovators from all industries and countries are invited to participate in three challenge rounds, each with focused topics on emerging trends.
Round 1 - on networks - is closed, and the winners will be announced June 18.
Round 2 - on data - will be open May 31 - June 21. We’re looking for new ways of collecting, understanding, visualizing and helping the public use the large amounts of information generated each day. Winners will be announced in late September.
Details on Round 3 will available later this year.
Anyone, anywhere can apply for the challenge - whether for-profit start-ups or non-profit ventures. For more information on a variety of topics - from guidelines for for-profits, on intellectual property licensing, open source software and more - visit our FAQ.
Leverage an organization’s broad following on Facebook to build audience for local content creators using Facebook’s geotargeting capabilities.
Our GeoGraph approach addresses unique editorial and localization needs of news organizations where publishing directly through Facebook or other tools fail. GeoGraph permits scale and efficiency across broad localization efforts.
We will enable publishing through specific pages on Facebook, starting with NPR’s 2.3 million “likers” in partnership with our 268 member stations. We will build our GeoGraph tool using Facebook’s Graph API. We worked with Facebook during a proof of concept; they committed to assisting us with it moving forward.
Geotargeting tests we conducted with member station KPLU proved successful on a variety of fronts. Stories geotargeted through NPR’s Facebook presence sparked unique community-oriented conversations and resulted in share, comment and like rates on Facebook six times higher than globally shared links. But the manual effort of editorial review, geotargeting and measuring make moving beyond basic tests prohibitive. GeoGraph will allow NPR and other media organizations to expand to their wider ecosystem and sustain such an effort long-term. This tool will enable the success of our initial experiment to be seen on a much larger scale.
Eric Athas and Keith Hopper at NPR were behind the initial geotargeting tests and will lead this broader effort. Additional expertise and support will come from the NPR Social Media Desk and Facebook’s Journalist Program Manager. Developers and designers contracted through NPR Digital Services will help construct the tool.
Eric Athas, Digital News Specialist at NPR comes from The Washington Post where he was an editor and producer. Keith Hopper, Director of Product Development for NPR Digital Services has a track record of unique and successful news, media and philanthropic innovations.
We ran an experiment that identified the broad value in geotargeting station content on Facebook. You can read about the results in a piece we wrote for Harvard’s Nieman Journalism Lab. The experiment also helped us understand the need for a newsroom tool to manage the pitch-to-publish process and the need for sharing published stories across content producers along with associated success metrics.
This project aligns with NPR’s mission to engage audiences with national-local content connections. After launching with Knight’s support, member fees will provide ongoing funding. The GeoGraph tool will be made publicly available and will be documented so that other media organizations can replicate our approach.
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We’ve thrown our hat into the Knight News Challenge ring! Watcha think?
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