Knight News Challenge

The Knight News Challenge accelerates media innovation by funding breakthrough ideas in news and information. Winners receive a share of $5 million in funding and support from Knight’s network of influential peers and advisors to help advance their ideas.

Throughout 2012, innovators from all industries and countries are invited to participate in three challenge rounds, each with focused topics on emerging trends.

Round 1 - on networks - is closed, and the winners will be announced June 18.

Round 2 - on data - will be open May 31 - June 21. We’re looking for new ways of collecting, understanding, visualizing and helping the public use the large amounts of information generated each day. Winners will be announced in late September.

Details on Round 3 will available later this year.

Anyone, anywhere can apply for the challenge - whether for-profit start-ups or non-profit ventures. For more information on a variety of topics - from guidelines for for-profits, on intellectual property licensing, open source software and more - visit our FAQ.

Muck Rack - embedding journalists in social networks

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1. What do you propose to do? [20 words]

Empower journalists on social networks by growing their following and giving them tools to excel. 

2. Is anyone doing something like this now and how is your project different? [30 words]

Social networks such as Facebook, Twitter and Quora highlight journalists using their platforms, but we’re building the most comprehensive network of journalists and algorithmically analyzing how they use social media.

3. Describe the network with which you intend to build or work. [50 words]

Journalists need to be where the audience is. Muck Rack will connect to Facebook, Tumblr, Quora, Pinterest and Twitter to help people find the right journalists, and build specialized tools for journalists to collaborate on these platforms. It will analyze which journalists people should engage with based on their needs.

4. Why will it work? [100 words]

Muck Rack’s the go-to place to find journalists to engage on Twitter. Thousands of journalists have proactively requested to join the network. The Next Web’s Courtney Boyd Myers said, “As a journalist, I can’t overstate the importance of a tool like this.” By building more tools for journalists to connect with readers, colleagues and sources using existing social networks, journalists can do their job better and faster. Muck Rack will also expand to non-English speaking journalists and publish insights on how journalists are using social media well globally. 

5. Who is working on it? [100 words]

Muck Rack is led by @Gregory Galant and Lee @Semel, who also created the Shorty Awards and Listorious together. Greg previously worked at CNN.com and has helped many entrepreneurs through Venture Voice and as a TechStars mentor. Lee’s a software engineer and UI designer who’d previously created sites for organizations including Harvard University, Xerox PARC and the Council on Foreign Relations. A database editor who has worked on the site since its debut in 2009, along with several freelance writers, make daily additions and updates to keep the information as accurate as possible.  

6. What part of the project have you already built? [100 words]

Muck Rack first went live in 2009 and has expanded from several hundred verified journalists to many thousands, and relaunched in December 2011 with more powerful tools to analyze that journalists are tweeting about. Reuters’ Anthony De Rosa said of our daily email, “There are a lot of daily digest emails out there, both curated and automated, but @muckrack continues to be the one I learn the most from.” Muck Rack is still English-only, largely Twitter-focused, and only scratches the surface with its tool set. We plan to invest heavily in our engineering and database.

7. How would you sustain the project after the funding expires? [50 words]

Muck Rack will always be a free resource to find journalists on the social web and engage them. Last December, we launched Muck Rack Pro, which is free for journalists and paid for communications professionals. This revenue stream will make Muck Rack a sustainable and essential link in social networks.

Requested amount from Knight News Challenge: $350,000
Expected amount of time required to complete project: 12 months
Total Project Cost: $500,000

Name: Gregory Galant
Twitter: @Gregory
Organization: Sawhorse Media / Muck Rack
Country: USA

People Who Liked This Post

  1. ckanal reblogged this from newschallenge1 and added:
    Very cool project proposal. Best of luck to my friend Gregory.
  2. cmattick reblogged this from newschallenge1
  3. thegiornalista reblogged this from newschallenge1 and added:
    entry! I definitely think they deserve
  4. onlinejourno reblogged this from newschallenge1
  5. milakfan reblogged this from soupsoup
  6. homeownersinsurancemiami reblogged this from soupsoup
  7. courtbean reblogged this from newschallenge1 and added:
    i’m quoted by @gregory! thanks :)
  8. micahsingleton reblogged this from soupsoup
  9. thesocialmedianerd reblogged this from soupsoup
  10. soupsoup reblogged this from newschallenge1 and added:
    see what they’re doing given additional support...grant. Good luck guys!
  11. staffwriter reblogged this from muckrack
  12. jeffkart reblogged this from newschallenge1 and added:
    this has my vote
  13. muckrack reblogged this from newschallenge1 and added:
    Challenge entry by reblogging or liking it!
  14. gregnews submitted this to newschallenge1